Check out our newest Marketing Campaign and review the opportunities to partner with Visit Bucks County (Bucks County Conference & Visitors Bureau) and take advantage of our Co-Op opportunities.
Contact us for more information:
Paul Bencivengo • Marketing Director
Call Paul at: Email Paul at:
Visit Bucks County is proud to announce the 2010 marketing and communications campaign. Working closely with the Board of Directors, Sales & Marketing Committee, partners, and Oxford Communications, a creative campaign was developed that will entice consumers to visit Bucks County for an unforgettable getaway. The concept was tested and received high marks from consumers.
The challenge: To create a unique tourism marketing platform for bucks County that stands out from the sea of sound-alike, look-alike advertising.
The solution: HAVE AN UNFORGETAWAYsm. This fresh, ownable word embodies the essence of the Bucks County brand from our visitor perspective. UNFORGETAWAYsm promises a getaway like no other, one which will be as memorable as it is satisfying. Even the budget-conscious traveler has high hopes that he or she will come away with unforgettable experiences during their Bucks County stay.
Vibrancy has been added to the Bucks County earth tones to create visually stimulating creative, and clever questions are posed to evoke personal reflection. An emotional connection is established when consumers envision themselves taking part in the treasures featured in the large, eye-catching photography.
Our 2010 campaign will showcase the many ways Bucks County delivers on the promise to HAVE AN UNFORGETAWAYsm for all of its audiences and stakeholders. The message will be integrated into all sales, public relations, and marketing vehicles. The campaign will generate action through various channels including social media and texting by having consumers describe their UNFORGETAWAYsm and ultimately planning their trip at www.VisitBucksCounty.com.
Stay tuned for future cooperative opportunities as we look to bring the campaign to life.
View or Download our 2011 NY/NJ Marketing Co-op Opportunities